Privacy Policy
This policy explains what personal information Laser Strike Arena collects, why we collect it, and how we keep it safe.
Last updated: 1 July 2026
1. Introduction
Laser Strike Arena Pty Ltd (ABN 74 512 398 664, "Laser Strike Arena", "we", "us" or "our") operates the indoor laser tag venue located at 245 Discovery Avenue, Northgate Business Park, Sydney NSW 2148, Australia, along with the website located at newnovaplay.com (the "Site"). This Privacy Policy explains how we collect, use, disclose and protect personal information in connection with our venue, bookings and this Site.
By making a booking, visiting our venue, or using this Site, you agree to the collection and use of your information as described in this policy. We handle personal information in accordance with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth).
2. Information We Collect
We collect information that you provide directly to us, including when you make a booking, join our newsletter, or contact our team. This may include:
- Your name, email address and phone number
- Booking details such as preferred date, session type, and number of players
- Payment information, processed securely through our third-party payment providers (we do not store full card numbers on our own systems)
- Any information you choose to include in a message or special request, such as accessibility needs
- For school excursion bookings, the name of the school and the relevant teacher or organiser's contact details
We also automatically collect some technical information when you browse the Site, such as your general device type, browser, and pages visited, in order to keep the Site secure and understand how it is used.
3. How We Use Your Information
We use the personal information we collect to:
- Process, confirm and manage your booking
- Communicate with you about your session, including reminders or schedule changes
- Respond to enquiries, feedback or complaints
- Send marketing communications where you have opted in, such as our newsletter
- Improve our venue, Site and services
- Meet our legal, insurance and safety obligations
4. Cookies & Tracking Technologies
Our Site may use small text files known as cookies to remember your preferences and understand how visitors use the Site. You can disable cookies through your browser settings; however, some parts of the Site may not function as intended if you do so.
5. Sharing of Information
We do not sell personal information. We may share information with:
- Trusted service providers who help us operate our booking system, payment processing, or email communications, under confidentiality obligations
- Regulatory or government bodies where required by law
- A successor entity in the event of a business sale, merger or restructure
6. Data Security
We take reasonable technical and organisational steps to protect personal information from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes restricting staff access to booking records on a need-to-know basis and using reputable, secure third-party platforms for payment processing.
7. Children's Privacy
Many of our guests are children attending birthday parties or school excursions. Where a booking involves a minor, the relevant personal information (such as a child's first name for a scoreboard display) is provided to us by a parent, guardian or teacher, not collected directly from the child. We only use children's information for the purpose of running the booked session safely and will not use it for direct marketing without the consent of a parent or guardian.
8. Your Rights
Under the Australian Privacy Principles, you have the right to request access to the personal information we hold about you, and to request that we correct any inaccurate information. You may also opt out of marketing communications at any time using the unsubscribe link in any email, or by contacting us directly.
9. Data Retention
We retain personal information for as long as reasonably necessary to fulfil the purposes described in this policy, including to meet our accounting, insurance and legal obligations, after which it is securely deleted or de-identified.
10. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. The "Last updated" date at the top of this page will reflect the most recent revision. We encourage you to review this page periodically.
11. Contact Us
If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
- Email: hello@newnovaplay.com
- Phone: +61 2 8000 4821
- Post: 245 Discovery Avenue, Northgate Business Park, Sydney NSW 2148, Australia